How to visually differentiate your business in a conservative industry? How to visually link physical operations and a digital experience? Is it possible to do it all with just a single landing page? The answer to the last question is "yes", and in this case, we will tell you about a landing page for Leo-Shipping, a freight forwarding company operating in Eastern Europe. We designed and developed the landing page in less than nine days as a part of our express design offering.

When we look into the logistics industry, we can see those design assets generally fall into either hyper minimalistic UI - which is especially common among the logistics web apps - or over-officialised and rather often outdated materials. On average, customers are deep-rooted in the industry: they are specialists with 15+ years of experience, which is not only limited by office operations. Therefore, we decided to base our design on references to familiar port-related objects, such as old announcement boards and engine oil.

Leo-Shipping's target audience is 45+ years old on average. This fact primarily affected the font hierarchy and colour contrasts - we ensured that all texts carry a high level of readability and accessibility. While the landing page is visually referencing newspapers, at the same time, we wanted to keep it dynamic. Therefore, we created a set of simple animations, which are very fast to load, and at the same time, don't distract from the main text.