Vinst Agency

Comprehensive branding and design solution for the data-driven marketing agency

Work scope //

Brand identity, Web-design, 3D modelling

Tools Used //

Illustrator, Blender, Figma, Tailwind

Vinst is a next-generation data-driven marketing agency. It aims to automatise advertising and product marketing by integrating data pipelines and collecting statistics. This way, their decisions are driven by analytics and data rather than gut feeling. For Vinst, we provided naming, brand strategy, branding and website design.

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During the brand strategy, we defined the company's core foundations, formulated the mission and manifesto, and created the brand's voice and tone. While the brand strategy was developed in close collaboration with managers from Vinst, the naming was done solely by Klad. Core naming criteria were short form, available domain with ".agency" TLD, the integrated idea of core brand values and pronunciation simplicity. During the naming process at Klad, we provide clients with five options, which include domain suggestions and naming logic explainers.

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Once the name was picked, we proceeded with the branding process. We start branding by creating three logo concepts for the client to choose from and provide us with feedback for finalisation. However, as Vinst wanted Klad designers to take all of the decisions for the branding process, we didn't have any of the review rounds with the client but had more intense internal team review sessions.

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As a result, we came up with a logo where the symbol is embedded in the text. The core idea of the logo comes from naming, which in translation from Swedish means "profit", which we integrated into the logo with the plus sign. We also created a 3D variation for the symbol, which we largely reutilised for SMM and other marketing materials.

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We wanted the website to appear bold yet incredibly simple to follow. Therefore, the first blocks strike with colours and 3D. For more text-intensive sections, however, we tuned it down for the visitors to focus on the text. The website was designed in Figma with the link available to the client right from the start. We also did the markup using HTML, CSS, JavaScript and Tailwind.

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Vinst is a result of the comprehensive approach and an example of how we formed a brand from nothing by defining its tone, mission, and voice, giving it a name and visual shape.

  • NAMING: Egor Zmaznev

  • BRANDING: Alexandra Shwagerus

  • WEB DESIGN: Ksenia Leonteva

  • 3D AND MOTION: Lena Sivakova

  • WEB DEVELOPMENT: Vladimir Shepel

  • PROJECT FINISHED: 08.02.2022

  • TOTAL WORKING DAYS: 34

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We are always ready to discuss the details of your new project.

Express design is a faster and cheaper alternative for small businesses to full-scale projects with one simple rule: no edits or comments. This way, we can cut out all the project management and focus just on the design processes. Fast execution without any quality compromises.

You will receive: Logo in .ai, .svg, .png formats + Brand naming with website domain suggestion + PDF presentation with colors, suggested fonts (and free alternative) and the example of how the social media profile would look like

Total: 899 EUR   //  
4 working days

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Animation in .mp4 format and .png sequence

Total: 1399 EUR   //  
7 working days

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3D model in .obj and .glb/.gltf format or image .png, .jpg

Total: 799 EUR   //  
5 working days

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You will receive: Design of a single page Design of 3-5 website pages in Figma

Total: 1799 EUR   //  
9 working days

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